Russ

You're independent, right?

Act like it.

Oh, yeah.

That's how they're still getting us, right?

Because you used to pay, what, whatever it was for cable and you get everything.

Now you pay 10 for Netflix, 10 for Hulu, and it ends up being the same one.

Because they haven't trained the audience to even think like that because they themselves don't think like that.

I've had conversations with artists that like it hasn't even dawned on them to sell merch yet.

I'm like, dog, you go into Gucci and sell Gucci every day.

Yeah.

And you help Gucci sell throughout hip-hop.

You don't think that you could have the same power with your own...

Merch, like sell your own merch.

The reason why artists can wear Gucci and Gucci sales go up is because we as a collective society agree that this artist is really cool and whatever they're wearing is cool.

But if your fans, like if you don't have that type of audience where like they're not even...

We don't give a fuck about what you got going on outside of these songs.

Then it's like, you know.

The art would suffer.

Biggest rapper without a cosign.

I'm not sure if I agree.