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New Rory & MAL

Episode 25 | "Take Your Coat Off..." (feat. Russ)

10 Dec 2021

Transcription

Chapter 1: What is discussed at the start of this section?

0.031 - 26.241 Unknown

This is an iHeart Podcast. Guaranteed human. Hey, it's Nora Jones, and my podcast, Playing Along, is back with more of my favorite musicians. Check out my newest episode with Josh Groban. You related to the Phantom at that point. Yeah, I was definitely the Phantom in that. That's so funny. Share each day with me Each night, each morning

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Listen to Nora Jones is Playing Along on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. On the CINO Show podcast, each episode invites you into a raw, unfiltered conversations about recovery, resilience, and redemption. On a recent episode, I sit down with actor, cultural icon, Danny Trejo, to talk about addiction, transformation, and the power of second chances.

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The entire season two is now available to binge, featuring powerful conversations with guests like Tiffany Addish, Johnny Knoxville, and more. I'm an alcoholic, and without this drug, I'm gonna die. Listen to the CINO Show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. On paper, the three hosts of the Nick Dick and Paul show are geniuses.

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We can explain how AI works, data centers, but there are certain things that we don't necessarily understand. Better version of play stupid games, win stupid prizes. Yes. Which, by the way, wasn't Taylor Swift who said that for the first time. I actually, I thought it was. I got that wrong. But hey, no one's perfect. We're pretty close, though.

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Listen to the Nick Dick and Paul show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

95.932 - 101.245 Russ

I can't wait for this, bro. Let's talk for eight hours.

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For real, man.

104.352 - 108.422 Russ

I just love talking. I got so much to say at all times.

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I like talking to people that I like, even though we never met. Every time I see you talking, you say the right shit.

Chapter 2: How does Russ feel about the music industry and ownership?

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Direct-to-consumer shit. What was the, because me and Rory were talking about that when we was in Detroit. What was the, cause that's when people used to drop projects was Tuesdays.

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1009.748 - 1027.847 Russ

Yeah. I love that. I don't like doing shit when everyone else is doing it. I don't like feeling controlled. I don't like, you got to drop on a Friday. That's when you're with a label and they're worried about like, well, the stores turn over on Fridays globally and you get the playlist on Fridays and It's like, dog, I don't give a fuck about that. I'm dropping when the fuck I want to drop.

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1027.967 - 1031.154 Unknown

Right. And that cycle to be number one is easier, too, when you're dropping on Fridays.

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1031.174 - 1043.601 Russ

Yeah, but it's like, I'm not doing this for numbers. I'm doing this for impact and ill music. You feel me? And even the $4 album and you get it a day early, that was just to break the mold. Yeah. That was just because...

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1043.581 - 1064.323 Russ

dog Adele did what 852 week one if she offered her album up for $4 and you get it a day earlier she would've done 3 million and so but labels would never go for that cause they're so ridiculously obsessed with margins and like pleasing the partners for sure absolutely it's just like dog like I'm just trying to show people cause I had this epiphany it's like I was talking to myself I'm like bro

1064.303 - 1065.865 Russ

You're independent, right? Act like it.

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Do shit that they can't do. And for the most part, the consumer is proving that they'll pay for shit. Look at all the subscription we have. I have fucking everything.

1075.34 - 1084.334 Russ

Oh, yeah. That's how they're still getting us, right? Because you used to pay, what, whatever it was for cable and you get everything. Now you pay 10 for Netflix, 10 for Hulu, and it ends up being the same one.

1084.354 - 1102.019 Unknown

But it's proving that consumers are going out and purchasing different subscriptions, not just going to Verizon Fios and now I get this shit, that's the only bill I pay. They'll pay a bunch of different people. But typically people with Spotify or Apple will Apple to pay for Spotify. Most people do the free shit. Yeah. So music for the most regard is free right now. Yeah.

Chapter 3: What are the key elements of Russ's artistic journey?

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That's a different level of respect.

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3550.088 - 3567.538 Russ

Bro, that's what I'm like. I don't expect anyone to believe that. But I know for me, what I'm really proud of the most with this shit is that I really hit these people up. No money. There was not bad conversations. It was, yo, I got something I need you on, man. It'd be an honor to rap with you.

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3567.839 - 3568.54 Unknown

Yeah.

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3568.52 - 3579.883 Russ

I'd never talked to Crip before. I'd never talked to, uh, uh, Lloyd Banks before. I'd never talked to Jay Electronica before. You know what I'm saying? None of these guys, uh, not none of them.

Chapter 4: How does Russ approach collaboration with other artists?

3579.903 - 3587.018 Russ

Cause Jadak is ghost face. We had connected. So some of them I knew, but like, man, to, to JLX verse was crazy too.

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Nuts. Yeah.

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3587.96 - 3603.1 Russ

But to have everyone be down off just the strength of... You know, maybe they did it because I'm me. It's mainstream. It's a different audience. It's just a good look. But I also feel like I give them a lot more credit than that because these are people who I respect...

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on an integrity level and I feel like they're not just about to hop on some shit that's bullshit even if there was a bag involved even if I am a pop thing to them it's like nah I barred up you feel me I think that's the beauty of the album cause yeah you could say that and that's okay because they don't know you personally like oh this would probably be a good look for me younger generation and he's rapping for real like you kinda I think you put

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3624.595 - 3633.67 Unknown

all these legends kind of in the perfect scenario ever. I don't have to change how I rap and have to look corny trying to keep up with like the kid sound.

3633.69 - 3634.011 Russ

Yeah.

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But it still sounds like now.

Chapter 5: What is the significance of ownership in the music industry?

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And this person is relevant with the younger generation. Yeah. And he's rapping. So I feel a little bit better too.

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3640.782 - 3650.839 Russ

No, it's like, you don't feel so crazy jumping over there. Even if like Ghostface Killers fans like, what are you doing fucking with? It's like, but when you hear the music, it's like, this isn't a reach. It's not a reach. It makes sense.

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3650.819 - 3676.118 Unknown

it's an alchemist beat and everyone on here is rapping like what's the reach about it right you feel me but as like a hip-hop nerd this the same way i am is this your proudest project because like the 15 year old russ this would have been they dream from a hip-hop element yeah like this was this would have what i would have done in my bedroom in high school if i had the way to do and i actually did it hell yeah man rapping with lloyd banks come on that was one of your like your dreams

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3676.098 - 3697.887 Russ

what there was a time like when i eminem was like the first rapper like that like i got then you know the bug bit me and then it was 50 cent but then when like i was when i discovered lloyd banks like lloyd banks was my favorite rapper over 50 and then you know what i'm saying like so getting lloyd i was like man this is crazy even seeing him just like

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3698.103 - 3721.917 Russ

post like yo new russ i'm like dog what yeah i was seven i was seven with like watching g unit you know what i mean so hell yeah one of the features that uh didn't make it uh royce we just was with him day before yesterday and he was so he was still trying to rap i feel like in the control room yeah to uh i won't say what record it is but it was the one song i wanted you to say i want to say yeah it was a papu song

3722.369 - 3723.35 Russ

I wanted Royce on it.

3723.471 - 3729.419 Unknown

He wanted to get on it. Last or two nights ago, he was like, man, I might just record this shit, send it to Russ and surprise him. Yeah.

3729.6 - 3745.423 Russ

It's like, well, what would I do with it? Remix it. I know, but it's like, I wanted him on it. I wish he would have got on it. Cause he's been super busy. Royce is one of those people who like depend. I just respect. Yeah, for sure. But yeah, it's always chomp three.

3745.403 - 3765.345 Unknown

But where you saw the risk in this? I know I can tell, obviously, your passion is with hip hop. Not to say it isn't with any R&B or pop or something. But I could tell where your real passion lies. Yeah. To take that risk at this point in your career, I feel like where you're at, this is the most important time to make those records that aren't this. I agree.

Chapter 6: What insights does Russ share about his music production process?

7048.527 - 7057.783 Unknown

Hell yeah. Because I had a conversation with him about a month ago and he was telling me some things personally that he was dealing with and I think that that, that kind of helped with what he was dealing with.

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7058.472 - 7079.803 Russ

Bro, I'ma always bet on artists who are ill. And like the position that I'm in right now, where I have money and like, what? Come on. Like, let me, if I can't show y'all What I mean by my music, I'll show you what I mean by people's music who I bet on. Like, no, this is how I feel. This is what I think should be going on. Lil Russell.

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7080.043 - 7080.244 Unknown

Yeah.

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7080.864 - 7084.369 Russ

Like, Lil Russell should be going on right now. For me, it's Lil Russell and Mez.

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King Mez.

7085.791 - 7087.434 Russ

He's the one from North Carolina? Yeah.

7087.714 - 7105.255 Unknown

I think those are two of the most genius minds. I thought he was a dreamer. I mean, I don't think he's officially with Dreamville. He shot that. He directed that video. And that was the first video he directed. Oh, he was the director. Yeah. But Mez engineers, Mez raps. He does everything. He's just one of those genius minds, bro. And a super, super solid person.

7105.275 - 7113.589 Russ

LaRusso's like Nipsey, bro. LaRusso's literally like his brain. I just see so much of myself in him, too. And his name. Come on. My name's Russell. Right, right.

7115.881 - 7116.783 Unknown

Artists are so corny.

Chapter 7: How does Russ view the relationship between artists and their fans?

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Hov has it. I think T.I. was the first artist in the South, obviously outside of Andre. You could clearly hear...

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7148.264 - 7178.018 Russ

everything that they're saying that's tough it's the type of beats you pick you gotta pick minimal production a lot of people are overly produced you know because producers are too no not to Jaleel Beats I love Jaleel Beats but I'm just using that as an example of like a lot of production going on trying to give a story over it's like it's hard because the beat is sort of the main character you know what I mean like that's why I always tell people like if you listen to my catalog you may not even think that Russ is an ill producer

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7177.998 - 7199.187 Russ

But if you heard the beats on my computer, you'd be like, oh shit. And it's because I don't pick what I'm going to make a song out of as far as what are my best beats, I pick what am I going to sound best on. What can I deliver my message on the best? Losing Control is not a crazy beat if you play the beat by yourself. What they want is not a crazy beat. But I sound the best on it.

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7199.207 - 7207.737 Russ

That's my pocket. And that's what being an artist is instead of ego lifting. You're in the gym. You're lifting up 100-pound dumbbells. You can't. Relax.

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7207.958 - 7208.679 Unknown

Pick up the 50s.

7209.319 - 7227.458 Russ

Same with artists who go into the studio and they get played 10 beats and... the first eight beats they hate, right? Because maybe they're not hard to them. The last two beats they love, but then you don't sound good on them. Go get on the beats you sound good on and you'll be able to make a better song out of those than the ones where the beats are hard as fuck.

7227.478 - 7244.12 Unknown

That's the difference between R&B and rap. I feel like people play beat packs and rappers try to get on the beat they like the most where R&B, we build around what you write and what you're singing. Go in there, do some melodies. Let's just put a guitar lick. Let's just put some drums and then we'll build around what you're doing. And I think more rappers need to do that shit.

7244.14 - 7269.018 Russ

But I think that's why Chomp 2 sounds incredible. Because... I'm always approaching music from the ear test. It has to sound good. I have to sound good on the beat. And even who I decide to put on the beats, like Mozzy sounds incredible on Enjoy the View. Papu sounds incredible on Bugger. Jadakiss sounds incredible. Because I know what I'm doing. I produce.

Chapter 8: What are Russ's thoughts on aging in the music industry?

7269.139 - 7276.99 Russ

You know what I'm saying? I know what I'm doing. So it sounds incredible. I didn't just say, this beat's hard as fuck. Y'all got to get Jadakiss on this.

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7278.232 - 7280.996 Russ

You know what I'm saying?

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7281.196 - 7291.633 Unknown

Yeah. But that's the difference in having a producer mind, though. You see the complete picture before it's even done. And so you're looking at it through a different lens and a different scope.

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7291.653 - 7297.002 Russ

Yeah, because you have that picture already done in your head, and now you're just trying to fill it in.

7297.142 - 7299.045 Unknown

That's why Kanye...

7299.025 - 7324.695 Unknown

became kanye it was funny when he went on drink champs and said that he used the backpack areas like i didn't even like that shit i was just using them because the backpackers would look at all these beats and let me tear this shit up kanye was looking at that like let me make this most palatable right let me make these these beats that y'all that black stars rhyming on if i made this palatable these beats are crazy right but i'm gonna make it easy to listen to yeah that's where he's

7324.675 - 7327.979 Unknown

took Backpack into mainstream. Right. And I love him for it.

7327.999 - 7350.947 Russ

Kanye's super conversational. It also comes down to the flow. Mm-hmm. Like, LaRussell's flow is very... You know what I'm saying? Yeah, yeah, yeah. That was a good impression, actually. You know what I'm saying? Like, it's very, like... But you get it. It's digestible. It's not... Yeah. Like, nobody really talks like that. You know what I'm saying? It's like... It's conversational.

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