Russell Brunson

Certification is the easiest thing to sell.

So I love certifications.

So if you look at the one comic book challenge, it was a dramatic demonstration that sold a $5,500 certification program at the end of it.

And so the key is like, it was interesting because the question without losing my mission and my identity, I think the biggest thing is like,

I think sometimes people get this confusion of like, if I am selling something, then I'm not helping people, right?

But like, it's just a mindset shift of understanding.

It's just like the way you sell people, sorry, the way you actually serve people is you have to get them to make commitments, right?

I served a mission for my church, man, 20 something, 25 years ago, crazy.

And one thing that I learned on the mission was like, is that there's two types of people.

There's people that will make commitments and there's people that will keep commitments, right?

And so for me to change someone's life, I had to find people who will both make and keep commitments.

So this was the process.

We would knock on someone's door, we would talk to them, we would share with them some scriptures, and I would ask them to make a commitment.

I'm like, hey, will you read this thing, right?

And I'm going to come back in two days from now and see if you read it.

And what's interesting is most everyone's like, oh yeah, I'll read it.

Like most people will make the commitment.

Like, oh yeah, I'll do it.

I'll totally do it.

Okay.