Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 1 | #Marketing - Ep. 114
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What are the common struggles entrepreneurs face when scaling their businesses?
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. What's up, everybody? This is Russell. I hope you're doing amazing. I've been having so much fun building funnels, launching new challenges, learning so much cool stuff. It's been a really fun season of my business for me the last couple months. And anyway, having some fun. We just recently did a new event called Scaling Online. A lot of you guys were there for it. I hope you enjoyed it.
And then at the end, I did some Q&A, and it was really fun. Some unique questions from some really cool people. And so I thought... It'd be fun to share some of those Q&As with you guys here during the podcast. We're building out a new podcast studio. We have a lot of fun things happening. We'll be relaunching this here soon. I've been talking about it for the last little while, but we're getting closer and closer to be able to do some really cool things here. And so just in the interim, while we're getting it all finalized and figured out, I'm just going to share a couple more cool things. So what we're going to do right now is share with you guys the Q&As from the Scaling Online event.
How can commitment change the way you serve your customers?
And I hope you love it. It's about 90 minutes long, so we're going to break it into two episodes. This will be episode number one of my Scaling Online question and answers. This is the Russell Brunson Show. Well, we had about a dozen of you guys who submitted questions. And so that's my plan for the next, I don't know, hour or so is to kind of go through Q&As. We had people pre-submit them because what happens a lot of times is we'll go live on this stuff with the questions and then sometimes people freeze and they kind of stress out. And so... Is that a game plan? Do you want to try pulling that up too?
Yeah, that is the game plan. So what we're going to do is they provided a little context about their business, and then I'm going to ask you the question once the context is provided, if that works for you. So our first question is from Sarah J. She said, I run a business helping educators, entrepreneurs serve atypical kids who don't fit traditional school. I sell certification plus coaching and want to scale and impact fast. So the question is, I am a mission-driven solopreneur scaling an education certification, possibly joining a mentor's mastermind's team. How do I scale the opportunity without losing my mission and identity?
God, mission-driven, solo entrepreneur, scaling an online education certification program, possibly joining a big K. Cool. Well, what I would do is, I mean, if you look at the One Common Club Challenge, we are selling a certification program. By the way, I think certification is one of the... easiest things to sell. I told you guys, continuity is the hardest thing to sell. And live events are the hardest thing to sell.
What strategies can reduce churn in high-ticket offers?
Certification is the easiest thing to sell. So I love certifications. So if you look at the one comic book challenge, it was a dramatic demonstration that sold a $5,500 certification program at the end of it. And so the key is like, it was interesting because the question without losing my mission and my identity, I think the biggest thing is like, I think sometimes people get this confusion of like, if I am selling something, then I'm not helping people, right? But like, it's just a mindset shift of understanding. It's just like the way you sell people, sorry, the way you actually serve people is you have to get them to make commitments, right? I served a mission for my church, man, 20 something, 25 years ago, crazy.
And one thing that I learned on the mission was like, is that there's two types of people. There's people that will make commitments and there's people that will keep commitments, right? And so for me to change someone's life, I had to find people who will both make and keep commitments.
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Chapters
8 chapters
1
What are the common struggles entrepreneurs face when scaling their businesses?
0:00–1:12
2
How can commitment change the way you serve your customers?
1:12–2:50
3
What strategies can reduce churn in high-ticket offers?
2:50–4:05
4
How do you generate cash quickly without relying on ads?
4:05–4:52
5
What should you sell first when you have an existing audience?
4:52–8:13
6
How can you separate lead generation from regulated services?
8:13–10:31
7
What is the most important KPI to track for long-term growth?
10:31–14:00
8
How can you leverage existing audiences to finance your growth?
14:00–45:37
Speakers
2 identifiedMore from The Russell Brunson Show
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