Russell Brunson

I'm going to come to this event.

And how many kept the commitment and actually showed up?

And showed up for all the days and did all the things, right?

The number's very small.

It's like the bottom of the funnel.

Okay, and so first off, if you wanna be successful in life, you gotta be someone who makes and keeps commitments, okay?

This goes back to your certification and like your mission driven, you wanna change someone's life.

So I'm guessing based on the question, Sarah, I'm guessing that you're probably someone who's very mission driven, like you love people who wanna change their lives and you feel guilty selling them because you're like, I don't wanna lose my mission or my identity because I don't wanna sell these people, but I wanna change their lives.

Like if you don't get them to do something, they will not change.

Okay?

Again, you have to get them to make and keep commitments.

It's the only way to progress somebody in any area of life is beginning to make them and keeping commitments.

Okay?

One of the best ways to do that, one of my...

One of my mentors used to tell me, people who don't pay don't pay attention.

We have to get people to make a commitment.

And the best way to make a commitment is with somebody's wallet, with their credit card.

They pull it out, they make a financial commitment.

Because me making a commitment to opt into a challenge, low barrier of entry, easy for me to blow off the commitment.

But for me, if I pull out a credit card and put in, what I asked you guys to do two days ago, $2,500 a month, that's a commitment.