Russell Brunson

Because back then in the day, it was so much harder to test.

It's so much more expensive to test.

Think about this.

they would go and they would have to run a newspaper article, right?

Or a magazine article, let's say.

Let's say it's a magazine article, right?

So they'd have to write the article, get it approved by the magazine, they'd put it in there, and then three months later they'd print that issue and they'd put it out there and you'd see what happened and then they would go to split test.

So it might take them a year to get a good split test.

or direct mail, it's like, let's say they rented a list of 20,000 people they were gonna mail this physical sales letter to, and so they would have 10,000 with one headline, 10,000 different headlines, they'd send them all out, and they'd have to wait, you know, a week to print them, then a week to ship them, then a week or two for them to get to the person's house, then people actually had to open the letter, and then it would sit on the person's kitchen counter for three days before they'd actually make the order, so they would have to go, you know, five, six months before they could get the results back from a test to know, okay, red headline's winning, let's do this again, right?

So it was so long, and

and arduous for them to do these things back in the day.

So the tests that are coming out of this world, the mindset of John Capels and the people from this era are so much better than what we do, because they had, like, every test they were gambling tens of thousands and oftentimes hundreds of thousands of dollars of their own money just to find out where to win.

Where us nowadays, it's so simple.

You can split test ads, run a couple hundred bucks, and you know the winner, and you can double down, and you know the winner, you can double down, and you can test and rate so fast.

Where most people,

They put up a page, they drive some ads, it works, it doesn't, and they just walk away if it doesn't.

And so I just, I love this stuff because this is the foundation of how to build a successful business that most people are missing, learning how to test your processes.

And by doing that, you can literally give yourself a raise every single day.

So I'm gonna walk you through, if you're a brand new beginner, maybe you're at your first funnel up or you're just starting to drive traffic, how do you start doing this?

Because again, the nice thing about today is it doesn't cost you a lot of money.