Russell Brunson

But every time you're driving traffic, there should be an active test happening.

If there's not an active test happening, you're literally losing money, right?

So the easiest way to do it inside of ClickFunnels, obviously I am biased, but it is the greatest software platform in the world for running funnels and split tests.

So if you're using ClickFunnels, congratulations, I'll show you the easy way.

If you're doing it the hard way, there's software, you can spend a ton of money or you can do it for free inside of ClickFunnels, either way.

All right, so here at the top,

we have, this is, we'll call it traffic, okay?

Obviously you're driving traffic from a lot of different places.

Maybe you're sending paid ads from Facebook, maybe it's paid ads from YouTube, or maybe you're doing free organic social, or you got reels coming, whatever it is, you're driving traffic, right?

And that traffic is all coming to a landing page traditionally, right?

And so what most people do is they create one landing page, they put it in their headline, they put it in a video, they put it in their opt-in, whatever it is, and they just try to make the best version possible and they just cross their fingers and hope for the best, okay?

Instead what you do, it makes it very simple,

Instead of creating one page, is after you finish the first page, inside of ClickFunnels, you can very quickly and very easily set up a split test, where you take that page and you clone it, now you got two versions of it, right?

So you've got one version like this, and one version like this, and initially they both look identical, right?

Because you just clone the page.

And so you start looking at like, what are you gonna test?

And one thing that's interesting that Jon Capels talked about here, inside Tested Advertising Methods, he said that 80% of an ad's success depends on the headline.

Okay, so the headline is literally the most important part.

And so when we're first doing tests, all we're doing in the very first couple versions is trying to figure out what's the correct headline that's gonna get somebody to click or get somebody to opt in or do whatever step it is you want, right?

So what we're gonna do is we're gonna have headline number one.