Russell Brunson

and headline number two.

And then the rest of the page is gonna look identical, right?

There's a video here and a block, whatever.

I'm not gonna change anything else.

And this is one of the mistakes people make.

A lot of times people try to test like five different things.

Like, well, I tested headlines and offer and price points and whatever.

Like, which one won?

They're like, well, this version won or whatever.

And they're like, but you don't know, like, did it win because of the headline or because of the offer?

Because like, you never want to split test more than one thing at a time.

And you may hear like some people like brag about, we have multivariant split testing software.

I'm not a huge fan of that unless you're getting insane amounts of traffic.

For most people,

simple A-B split test is the way you win.

It's the way to give yourself a raise every single day, right?

So then what happens, you have two different headlines.

Now, I told you guys my first test was a red headline versus a blue headline.

For you initially, that's not the first test I'm gonna do.

For me, the first test is gonna be two radically different headlines, okay?