Russell Brunson

Looking at which version of the headline is the one that's gonna be most likely to get people to actually give me money, right?

And so I'm gonna try two different versions.

If you don't know what to do,

go to ChatGPT, or if you're in ClickFunnels, ask the AI inside ClickFunnels, write me 10 different versions of this headline.

And from that, pick the two you think are most likely to win.

Which two get you most excited to actually read the rest of what you're doing, okay?

Again, if you study cables and everything else, one of the things they talk about a lot is like,

When someone comes to a page, the only goal of the page is to get somebody to read the headline.

And then the goal of the headline is to get somebody to read the first paragraph.

And the goal of the first paragraph, the only goal is to get someone to read the second paragraph.

And the goal of the second paragraph is to get someone to read the third paragraph.

That's how you have to start structuring these things, right?

It's not like a book where...

When you're writing a book, you're reading it, and you're in a storyline, and things are going all over the place, right?

And people will give you more mercy and more leniency inside of a book because they know this is a story, and hopefully it's going somewhere.

In copy, you don't have that, right?

In copy, every single thing is, the job of it is to sell the next thing, which sells the next thing.

Because as soon as there's a spot where there's a lull and they lose interest or desire, they're gone, they bounce.

Page is closed and you lost them, right?

And so the first thing I'm doing is just split testing two different versions of the headlines.