Russell Brunson

In ClickFunnels, you set this up, and then you make all your traffic come to the top of the funnel,

And then what it'll do automatically for you, it's really cool, it'll say, all right, human number one, we're gonna send to this page.

And then human number two, we'll go to this page.

Human number three over here, human number four, it starts rotating, it's split testing, okay?

And then you'll see, it'll show you then, based on people that come through this version of the funnel versus this version of the funnel, you can see which one gets the highest percentage of people who give you their email address, which one gives you the highest percentage of people who buy on the next page, and so on and so forth.

And so you run some traffic, some tests back and forth for a while.

The next question I get a lot is like, well, how much traffic should I send?

How much money should I spend?

And there's a couple of things to think about, especially when you first are driving traffic.

There's gonna be different conversion rates based on different traffic sources.

So let's say you're doing reels on Instagram to drive traffic, but you're also doing Facebook ads

and YouTube ads, and then you have somebody who's sending emails to their list, okay?

Now when I'm doing a test, I'm not gonna drive all this to the page because somebody who comes free from Reels versus somebody who came from a customer list, it's gonna be different traffic.

And so what happens if you drive it all to the same page and the first person comes over here, right?

They came from, let's say they came from Reels and they bought, and the person over here comes from email and they don't buy,

it's gonna mess with the whole algorithm.

I wanna send traffic that's the same when I'm testing something, right?

I want as much similarity as possible.

It's the reason why we don't do, let's test, and this is one of the big mistakes people make.

It's like, well, I'm gonna test this landing page for a week and I'll switch and I'll test this landing page for a week.