Russell Brunson

They think that that's what split testing is.

Split testing has to be A, B, which means,

Person number one sees this, person number two sees this, based on the same traffic source.

You're gonna pick one traffic source to focus on, and you're gonna split test it.

Okay, the reason why this is important to do it both together, think about this.

Let's say you were running a landing page.

Again, we'll go back in time, 20 years ago, whatever, right?

And you were running it, was it 2001?

And you ran this from September,

first is September 10th, and you ran this version landing page, and you're driving traffic, and you're like, okay, it's converting, I know exactly, it's converting now at 22%, you have the numbers.

And then September 11th through September 15th, then you switch the traffic, this page, you're running it, and the numbers come back, it's like 0% conversion rate.

You're like, oh, this page won, then beat this page, right?

And the answer's no, because September 11th, what happened?

World Trade Center, tragedy, everyone's off the news, everyone's watching, and all of a sudden, the entire country's in a different state of mind, and they're gonna buy differently, right?

And so you messed up the whole, it's not a true split test, okay?

In a split test, everything's gotta be as close to the same as humanly possible.

So one traffic source, same time period, it's essentially A, B, A, B, A, B, otherwise, none of the testing metrics actually matter.

Does that make sense?

And so that's kind of what we're looking for here when you're doing a split test.

And so that's the first phase.