Russell Brunson

And I'm gonna figure out by doing that, either headline one's gonna win or headline two's gonna win.

And after one of them wins, you'll see inside ClickFunnels, headline number one won, this one won.

Then literally inside ClickFunnels, you're like, okay, click a button and it archives this version of the page and it's dead.

Then you click clone and then what happens, it'll clone the next page, it'll clone the page again.

Now you have headline one here and the page will look identical over here, the same.

it'll have headline number one, and then you're gonna change headline number one, and you're gonna go back to ChatGPT, find a new headline, and now you're gonna test this page versus this page, this page versus this page, okay?

And that's how you give yourself a raise every day.

It's very simple, it's very easy, and then what happens over time, you can start getting better and better and better until you figure out, okay, this one, I can't beat, I've tried 20 headlines, I can't beat this, this becomes the control, and then that's when you start rolling that out to other traffic sources.

And then you can test different elements, right?

Now, maybe we'll come back, now we're gonna test,

uh, the price point.

Maybe now we're going to test a video versus text.

Now we're going to test.

And so you can start adding more tests, but whenever we're doing split testing, it's just one test at a time.

Usually we're going to run it for a week or, you know, you know, 500 to a thousand visitors.

And then we'll transit next one and the next one.

And we're just always constantly testing, giving yourself a raise every single day.

All right, now one of the tests that Caples talks about here in this book that was really fascinating, because we actually tested it on our side, he said that when you're testing headlines, he said that specifics will always out-convert generalities.

So for example, the example he gives in the book says, losing 12 pounds in 14 days is stronger than losing weight quickly.

Okay, so we had the same thing.