Russell Brunson

We had a test where it said, it's how to get 1,000 opt-ins, 1,000 people to join your list, right?

And then the split test was how to get 1,226 people per month to join your email list.

So same basic message, but one was 1,000, which is kind of generally, oh yeah, we get 1,000 people, versus the other one was like, how to get 1,226 people, whatever, like a very specific number in a very specific number of days.

And that headline, it was like 3x.

It wasn't like 20% increase or 30% increase.

It was like 300.

It means for every single person that came, we got three times as much.

It means three times more people went through the sales funnel.

It means we had three times as much money, exact same traffic, two different pages.

So this is why these little insights from...

some of these marketers from back in the day who were literally gambling their money.

They were gambling tens of thousands of dollars to figure things out.

Like they didn't just throw up two headlines through chat GPT like we do nowadays, right?

They went deep.

And so I love reading these books because one little concept like that you can read and be like, oh my gosh.

I wonder if I could change my headline.

Instead of saying, you know, how to lose 10 pounds in the next 10 days, what if it's like how to lose, you know, 12.6 pounds, right?

Something more specific, right?

Or whatever your version is in your business.

And so I love it.