Russell Brunson

I love Baltimore, but...

This is the home of Gore Publishing.

If you don't know who Gore is, they are the big, what they call 800 pound gorilla in our industry, in the coaching information like that, right?

They sell financial newsletters and health newsletters.

They do like, I think it was like one and a half to two billion dollars a year.

And I needed a reset.

I needed to say, what are these guys doing?

And so we flew the entire mastermind out there and we spent three days in front of this old house.

It was crazy.

We're in this big, this house, it used to be a funeral home.

It's this huge house.

And this used to be where before COVID, where all the Agora writers would be in this house.

We walk in the room and like, that's where Michael Masterson wrote the sales letter that did, you know, $250 million.

That's where so-and-so, and like, it was just an amazing thing to be in this like, this spot.

right and then gore brought their team over and we had our our mastermind group there we shared things back and forth and back and forth and it was so amazing to watch what they were doing and i remember leaving it at first i was almost like a little a little sad if you look at the gore they've got these big divisions then each division's got like eight or nine different gurus and then each guru has a copywriting team of three to five copywriters and they're pumping out a new video sales that are every like six weeks for every single guru i'm looking at the amount of work they're doing

to be able to make their two or three billion dollars.

And it's insane, but I was like so inspired, and then so much like, how am I gonna build a team that can do this?

I don't have the ability to build a team of like four or five copywriters for me, and this and that, and like the cost to be able to do what they were doing was so high.

It was the first time I felt like I was handcuffed to a problem, but I knew like I wanted to do what they were doing, but I needed to do it in a way where I couldn't hire more people, I couldn't add more stuff, like how do I do this without that?

And I started thinking, it was the first time I was like, okay, I think I can solve this.