Russell Brunson

If I start looking at AI differently, if I look at AI like a funnel hacker versus like somebody who's trying to use AI to do whatever, if I shift the mindset, if I come back to the core fundamental principles, the things from dot-com seekers, expert seekers, traffic seekers, to learn them, to understand them, and to bring them back and apply them to AI, how would that shift things?

What could I do?

What could I create from that?

And so my very first project, some of you may have seen this, I said, okay,

Agora, again, a couple billion dollar company, let me go and look at all of their video sales letters across the entire platform, right?

Every guru, six to eight gurus, each guru, three to five VSLs that are active, I went and found all of them, right?

I used AI then to analyze them, to funnel hack them, to reverse engineer them, to do a whole bunch of stuff.

And then from that, I was like, hey, now that I know the greatest of the greatest, what these guys are doing, how can I apply this to my products?

I started using AI to start writing and everything like that.

And from the backside of it, I created a VSL.

How many of you guys have seen this, by the way?

This VSL, it has been running pretty hot, pretty aggressively, because it's converting like crazy.

Over a million dollars a month in ad spend right after this thing, profitably, selling a $100 offer.

And yeah, most of you guys have probably seen this video.

I wrote this single-handedly by myself in about four hours.

Okay, now this is a 50 minute, almost an hour long video sales letter.

For me to have done this in the past, prior to understanding how funnel hackers use AI, for me to be able to do this, it would have taken me six to eight weeks if my full time job was just this.

Instead, I did the entire thing in four hours.

And three of those four hours were all about content and context, like just gathering swipe files.

Doing it correctly, and then we did it.