Russell Brunson

So the homepage, I need a video, add to cart button.

Second page, I need order forms, one, three, and four bottles.

Upsell one's gonna be six more bottles.

Upsell two's my next product.

Upsell three, and so I mapped it out.

I said, okay, here is what I need to build.

This is my business plan.

In fact, if you ever wanna pitch me on a business plan, I've had people give me these like 85 page business plans, like this is my business plan.

Like no, if you can't doodle on a napkin and it doesn't look like this, I will never invest.

Like this is a business model for me.

So this was my business model going to this company.

Then I go and I log into ClickFunnels and then I build in ClickFunnels.

So I built my landing page.

Again, notice I didn't copy anything, but I modeled the structure.

So I headline, video, add to cart button.

Modeled the order form, okay?

One, three, and four bottles.

Modeled the upsell, six more bottles, the same thing.

Upsell number two, upsell number three, okay?

So I modeled the look, the fill, the layout, the price points.