The Russell Brunson Show
The One Comma Club Challenge: Day 2 of 5 - Turning Belief Into Ability | #Marketing - Ep. 108
26 Jan 2026
Chapter 1: Do you have a funnel but it's not converting?
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show.
What's up all my funnel hackers? How are you guys doing today? Hopefully I drilled the identity of you guys' head over and over and over again so you all can see yourselves. Funnel hackers, you're a part of the community, part of the tribe. We're so excited to have you guys here today. How was day number one for you guys? How are you feeling? Was your brain racing all night last night?
Were you thinking, excited? Yes, all my, good. I'm a funnel hacker, I'm a funnel hacker. Everyone type in the comments, I love it. So cool. We just got on the VIP session, it was fire. If you haven't upgraded to VIP yet, when you upgrade, we'll give you access to the replays. Make sure you go and watch those. I think some of the coolest things are coming from VIP. Anyway, so it was a lot of fun.
Okay, I was watching the comments as I was coming in here, And number one, a lot of you guys got your first clients and you're kind of freaking out right now. So if you got somebody who messaged you back from the Facebook post you made, let us know in the comments how many leads you got. Did you get zero, did you get one, did you get two, did you get 20? How many did you get, I'm curious.
Okay, Alex got two, oh, they're coming in fast. Holy moly, I can't even read anybody's names because the chat's moving so fast.
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Chapter 2: What are the common mistakes in funnel design?
One, four, I see four, eight, eight, I see a five, a three, holy cow. It looks like everybody got something. Holy moly. Okay, so I think a lot of you guys came to this like, how am I going to find a client? And most of you guys already found at least one. Some of you, two, four, five. Some of you guys have zero. That's okay, too. We're going to talk about that.
How many of you guys got some clients? You're kind of freaking out right now. If so, don't stress out. That's what today's all about. We're going to tell you exactly what to do and how to do it. So don't stress. We're going to take you on a journey. I'm your Yoda. I told the VIPs, I'm your Yoda, taking you guys on a process. us in a path and we have a, we have a method to our madness.
So don't stress about it today. We're gonna be walking about that or talking about that. Uh, last question before we jump in, um, for each of you, what was the biggest aha moment you had yesterday? I'm curious. Like, was there one thing that was like, Oh, like that was like that shifted my, my perception that gave me something new to think about something I didn't realize or think about before.
Um, I'm curious for your big ahas were, uh, one funnel away. Uh, so we've got six clients. That's crazy. Uh, follow the roadmap, uh, a rain, uh, rainmakers are limitless.
man there's some people call me this is exciting some people call me i can't even keep i can barely even read them so um good i'm glad you guys at least got some ahas and uh today i'm excited because today we're gonna dive into actually doing this we're gonna get our hands dirty it's gonna be workshop so i'm gonna jump in my slides and we'll kick this off so uh again we're the one common club challenge you guys know we're on day number two
And yesterday we talked about the new opportunity, right? Which I believe is the fastest and the best way to get yourself into the one comic club and to build a foundation for you eventually to get into the two comic club. And that new opportunity is building funnels for other businesses, okay? And so that's what we're focusing on this week, which is really, really cool.
And then, as you guys know, at the end of this week on Friday, we're gonna be talking about how to go from one comic club to two comic clubs. A lot of people are asking, like, what if I don't wanna build a funnel for someone else? I wanna build it for myself. And there's a lot of ways to go from one comma to two comma. We'll walk you through them.
Some is to continue to build funnels for other people, right? One might be building an agency or building funnels for a lot of people. Or number three might be taking the skills that you're mastering this week and then applying it to your own products and your services. And we'll talk about that deeper on Friday.
But just know that there's a method to the madness of the reason why we're having you do this, and it's important. So I also want to kick this back off again just to get us in the right state. This is a really quick video I showed you guys yesterday about how I believe funnel building is the greatest opportunity of our lifetime.
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Chapter 3: How can you find your first paying client?
What is up, everybody? Welcome to the very first... You want to become one of the best, not the best funnel builder on the planet, but you have to know these things and understand them at a deep, deep level. The better you get, the more you can charge. But at first, you're not gonna be very good. That's why it's so important to start.
all right that's why it's so important to start all right so you guys know today is gonna be our first workshop day which means we'll be actually working inside of clickfunnels which is really cool uh i talked about this yesterday i'm gonna kind of recap it there's kind of four options number one the best case scenario if you've got two monitors uh to be able to have the setup where there's one monitor where you're watching me uh and uh our special guest i'll introduce here in a few minutes uh actually watching us kind of go through this and then on the other monitor uh going through and actually having your clickfunnels account open and building okay if you don't have a clickfunnels account yet or you don't like you need to log in and get
get it prepared and ready, okay? Option number two is if you need to get your phone or iPad, have Zoom with me streaming on there and then work on your computer. Option number three, if you don't have any of those kind of options, just do a split screen on your computer where you got Zoom on one side and then your ClickFunnels account on the other one.
We'll kind of go side by side as we're doing things. And then number three is worst case scenario, just pay attention, watch this whole thing and then get the replays and then watch afterwards where you can push play and pause and tonight you can kind of go back and forth
and do it, so that's what we're gonna be doing here in about 30 minutes, we're gonna dive into the actual workshop, but just preparing you guys that you need to have a way to actually be inside of ClickFunnels, because it's not us talking at you, this is us actually getting you guys into the software, doing it, because after you do it, you're like, oh, this is actually pretty simple, this is insane, I can actually do this, okay?
And again, a lot of you guys already posted. You got leads coming in. We're going to talk about that. So the fact that you guys did this so far means you are all a funnel hacker. So I'm proud of you guys being some of my people. This is the group of people I've been called to serve for the last over a decade of our lives. And I love serving our funnel hackers.
So one more time, everyone at home, I'm a funnel hacker. Let's hear it. I wish I could hear all your voices, that'd be so cool. But tap yourself on the chest and say, I'm a funnel hacker. This is your identity, this is who you are moving forward, which is really cool. A lot of you guys asked me yesterday, what is a funnel hacker? A funnel hacker, what does that even mean?
So I'm gonna tell you guys a really quick history of this. When we first launched ClickFunnels, I created a presentation, I gave it at an event, because someone wanted me to teach what ClickFunnels was. And so I did a presentation, it was called Funnel Hacking.
And this was the title, it said, how to ethically steal over a million dollars with the funnel hacks from your competitors for under a hundred dollars. And this is the first time I introduced this concept of funnel hacking.
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Chapter 4: What are the key steps to building a successful funnel?
And I remember the very first time I got this, I was in an event. It was a Dan Kennedy event. And I remember there was a guy named Porter Stansbury on stage. And Porter, at the time, he ran a company called Stansbury Research. It was part of the Agora division, which Agora, they're the biggest company in our space. They do about $1.5 billion a year selling financial newsletters.
And Porter Stansbury ran the biggest division of the company. And he's on stage and he was showing us their funnels. He's like, here's our funnels and here's what it looks like. And I'm like a 22-year-old kid at the time, like taking notes. I'm like, this is amazing. And then he said something really fascinating.
He said a lot of people see how much money we're making at Agora and they come in and they try to compete with us. He's like, so they'll come in and they'll try to like undercut us on pricing and they try to write ads but they can't be profitable. So then they'll come back and they'll try, you know, we're doing this, they'll try to do a webinar even though we're doing this and it doesn't work.
And they try four or five things and they go bankrupt. He's like, you have to understand, you know, at Agora we have 100 full-time copywriters, we got 100 people doing split tests every single day. He's like, there's no way you can outthink us. He's like, the only way to try to beat us is to copy us. And I was like, oh, and it was like that light bulb moment for me. I was like, think about this.
Like, Agora's spending hundreds of millions of dollars a year testing a whole bunch of things. So how am I supposed to go compete against them, right? But if I look at them and say, look, maybe they've tested, maybe they already have arrows in their backs, right? They've tried a whole bunch of things already.
Instead of me trying to figure it out, what if I looked at where are they at today and look like, oh, this is what they're doing today. Let me model that. Then I just bypassed all of the effort and the stress and the work and millions of dollars in testing because they've already proven it works in this market. I'm going to model it. Okay.
So let me show you what happened when I first time actually did this. So I launched a supplement company and as most people do, I created supplements and then I launched a website, right? And I launched it and it made no money. I was like, ah, websites aren't the thing. I wish I had a funnel.
And so then I started looking at, okay, well who's got a funnel that's already successful selling supplements? How does this work? So I went out there, so the first step in funnel hacking is find someone who's successful that you can funnel hack, that you can model, right?
So I went out there, and this was my product called NeurCell, and it was a supplement helping people with diabetic neuropathy, right? So I got out there, I started googling diabetic neuropathy, and eventually I found this company right here called Neuropathy Support Formula. So I find the site, I did some research, I found out they were making pretty good money, and so I said, okay.
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Chapter 5: What key insights about funnel building are shared?
It's mind-blowing. It's inspirational. We'll change your life. The best marketing minds, the biggest breakthroughs, growing from 600 attendees to over 5,000. The framework's created and built over 100,000 businesses and millions of lives changed in the process. It made me see money from a different perspective. It made me see what my future looked like.
now for the first time ever you can experience all 10 years of funnel hacking live from your own home 10 years of the greatest presentations every talk every breakthrough every funnel and aha moment captured curated and compiled into one platform the key to being a good leader is acknowledging where your deficiencies are and doing it publicly
Chapter 6: How can you leverage past Funnel Hacking Live events?
If you've ever said to yourself, I wish I could have been there for that one year, now you can. You can binge watch the exact presentations that launched million-dollar funnels and that built entire movements. So for everyone in here that's hyper-focused on ROI, this might be painful to hear. There were talks like Dan Kennedy when he talked about opportunity marketing for the first time.
Chapter 7: What is the significance of the SWIPES framework?
You have to be okay with deliberately driving off a bunch of people. McCall Jones teaching about charisma hacking.
We'll be completely in control of the emotions.
Myron Golden going deep into offer creation.
If I can create something that somebody else values more than they value their money, they will pay me some of their money.
It doesn't matter whether you're brand new or you're already scaling your empire, these 10 years of recordings are a decade of momentum, mastery, and funnels that will change the way you do business forever. We used to sell these Encore trainings from Funnel Hacking Lives for $997 for each year. And now you can get all 10 years for free.
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Chapter 8: How do you effectively utilize your ClickFunnels account?
Well, kind of for free. Let me explain how it works. These trainings are only for funnel hackers. These are people who are using ClickFunnels to actually build their business. So if you already have a ClickFunnels account, Right now. All right, so, how many of you guys like that bonus? Okay, think about this. Actually, first off, how many of you guys have been to Funnel Hacking Live in the past?
Any of my Funnel Hacking Live attendees, type in FHL in the comments. FHL, FHL, okay. How many of you guys went to all 10 FHLs, actually 11 FHLs, we did an international one? I think like eight people went to all of them. So most of us haven't been to all of these.
So no matter what, and so what's really cool is we create an app, it's been submitted to the app store, it's not approved yet, but it's also embedded inside of the members area. And so you'll have access to all of the Funnel Hacking Live, the last 10 years of replays in there, which is really cool. I need to learn more about offer creation. I need to learn more about this.
It's all in there, and it's like the most insane value and bonus ever. So you guys get it for free with your VIP trial today. So if you're already VIP, it's gonna be in your members area. In fact, it's already there, I think, right now. If you're not VIP yet, this is my bribe. Get your ClickFunnels account for 14 days, and you'll get access to this.
And as long as you have an active ClickFunnels account, you'll have access to all of these replays. And again, like I said, hopefully next week or so, it'll also be on an app on your phone that you can carry with you. And on the app, there's a lot more stuff besides FHL, but I'm not gonna talk about that, because I just wanna over-deliver when you download the app.
Again, all you gotta do to upgrade now is go to onecomiclub.com slash VIP now, get your upgrade to VIP, unlocks ClickFunnels, unlocks the Instant Hire FunnelFlix app with all of the Funnel Hacking Live presentations.
It is right now, it'll be inside the members area right here, so anyone who's got VIP, you have access to this members area where it has, you know, if you bought the order form bumps or the upsells or anything, it's all in here, and there's a little tab that says FunnelFlix, and it'll give you access to all of the Funnel Hacking Live presentations in there for free as a gift.
So that's how we make things completely irresistible. Go to onecomiclub.com slash VIP now. That's the link. And so what we're going to do is... Oh, I thought I had a countdown. Oh, there it is, okay. We have countdown clock. So we're gonna give you guys, let's see if this countdown clock's gonna work correctly. There we go.
We're gonna give you three minutes to sign up, just to make sure you guys all have access to it. And then those who aren't yet, now's the time to log into your ClickFunnels account. Those who are getting it right now, go right now, and hopefully there's no issues. If there's some ClickFunnels issue, or because the internet's down again, You know, contact our support, drop in the chat.
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