Russell Brunson

You hacked my funnel.

It was really good.

I remember when Steve Larson first came to start work with me, I had finished a funnel probably a week earlier.

And it was a long, like, it was like a 30 or 40 page long funnel.

And his first assignment was like, what do you want to do?

I'm like, I want you to go and look at that funnel and try to rebuild a pixel for pixel as close as you can.

And he was like, are you serious?

And it took him like a week or so because it was, again, it was not just a page.

It was huge.

And he was going through and going through it.

And by the time he got done, he's like, I want you to guess which one's mine and yours.

And I went through it, and it's almost perfect.

But there's one thing I remember because I had to figure out how to do this one random thing.

And I just kept clicking the buttons until it looked like the way I wanted it to.

And he couldn't figure out one piece I knew because of one thing.

That's awesome.

But other than that, that's what it was.

And then when I first hired him, I made him keep doing that.

I'm like, okay, go look at so-and-so's, rebuild that one.

And I kept rebuilding things.