Russell Brunson

And his job was simple.

Sell the war to the American people.

And the slogan they used?

Make the world safe for democracy.

Now, here's what's so fascinating to me about this.

Bernays didn't argue with the people.

He didn't present evidence and let them decide.

He engineered an emotional environment where supporting the war felt like the only moral option.

You're either for democracy or you're for tyranny.

There's no middle ground.

Does that sound kind of familiar?

And Bernays was so good at this, so disturbingly good that when the President Wilson went to Paris Peace Conference at the end of the war, the crowds treated him like he was a god.

People were surging around him, screaming and losing their minds.

And Bernays was standing right there watching this all happen.

He saw the President of the United States being worshiped by people who had never met him, people whose sons had died in a war they'd been sold through propaganda.

And in that moment, Bernays had a thought that changed the world.

He said, and this is basically a direct quote, if you could use propaganda to control people during war, why not use it during peacetime?

And that one thought, that single idea is the reason that public relations exist.

It's the reason political campaigns work the way they do.

It's the reason that advertising shifted from here's why you need this product to here's how this product makes you feel.