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Russell Brunson

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
27063 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

And notice, at no point in that sequence was the American public asked to make a decision.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

At no point was there a vote.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

At no point did anyone say, here are the pros and the cons, what do you think?

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

The consent was engineered, the consent was manufactured step by step and rung by rung.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

Just like Bernays described,

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

in 1947.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

And here's the thing, that should really get your attention.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

This isn't the first time this exact sequence has been run.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

It's not even close.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

Okay, so let me take you back to where this all started.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

I mean, literally where it started.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

Because the science of manufacturing consent didn't come from politics.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

It didn't come from the military.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

It came from one man and it came from one special moment.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

In 1917, America entered World War I.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

And the problem was that most Americans didn't actually want to fight.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

This was a European war.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

American boys dying in European trenches for a conflict that had nothing to do with them.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

Nobody was excited about that.

The Russell Brunson Show
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

So the government created the Committee on Public Information, and they hired a young press agent named Edward Bernays.