Russell Brunson
๐ค SpeakerAppearances Over Time
Podcast Appearances
And notice, at no point in that sequence was the American public asked to make a decision.
At no point was there a vote.
At no point did anyone say, here are the pros and the cons, what do you think?
The consent was engineered, the consent was manufactured step by step and rung by rung.
Just like Bernays described,
in 1947.
And here's the thing, that should really get your attention.
This isn't the first time this exact sequence has been run.
It's not even close.
Okay, so let me take you back to where this all started.
I mean, literally where it started.
Because the science of manufacturing consent didn't come from politics.
It didn't come from the military.
It came from one man and it came from one special moment.
In 1917, America entered World War I.
And the problem was that most Americans didn't actually want to fight.
This was a European war.
American boys dying in European trenches for a conflict that had nothing to do with them.
Nobody was excited about that.
So the government created the Committee on Public Information, and they hired a young press agent named Edward Bernays.