Russell Brunson

You're showing them that it's already happening.

And then every detail and every day the armada gets closer, the war feels more and more inevitable.

The consent isn't being asked for, it's being assumed.

Step number four is the emotional lock.

And this is the part that's really, really smart, okay?

Right before the strikes, you get the emotional language as intense as possible.

Not policy language, not strategic language, words like killers, abusers, and they will pay a very big price.

When you hear that kind of language from a president, that's not diplomacy.

That's closing language.

That's the language you use when your decision is already made and you just need people to feel it was the right one.

Step number five, the midnight move.

And then at two in the morning on a Saturday, when Congress is out, when the news cycle is the slowest, when most of America is asleep, you announce it's already done.

There's no debate because there's nothing to debate.

The bombs have already dropped, the Supreme Leader's already dead, and now the only question isn't, should we do this?

That question's gone.

The only question is, do you support the troops?

And everybody supports the troops, right?

That's the consent ladder.

Moral foundation, promises, escalation, emotional lock, and then the midnight move.

Five steps.