Russell Brunson

Well, how about this?

The Iranian regime killed 32,000 of their own protesters.

You start with something that nobody can argue with.

Nobody's gonna defend killing protesters, right?

And now you've got the entire country agreeing on step number one, that these are bad people.

Now, step number two is the promise.

Once you've established the enemy is evil, you make a promise to the people suffering underneath them.

Keep protesting.

Help is on its way.

The president said that directly to the Iranian citizens.

And now something has shifted, right?

Now there's some expectation.

Now there's a commitment, not from the public, but from the leader to the public.

And when the promise has been made, fulfilling it becomes an obligation.

Breaking it makes you look weak.

Step number three is the escalation.

After the promise, you start building the physical reality.

A massive armada is heading into the Middle East.

Aircraft carriers, guided missiles, destroyers.

You're not asking the public to vote on this.