Russell Brunson

20 years of studying stuff, I still don't know if awareness is enough to break the machine.

Now, what I just showed you is one technique from a playbook that was built over 100 years ago.

And actually, it started with Sigmund Freud figuring out that these are unconscious forces that drive everything that we do.

And then his nephew, Edward Bernays, took those ideas and he weaponized them.

He sold the World War.

He overthrew governments.

He rewired what an entire country desires and fears.

And then there was a man named Dan Kennedy, who was one of my first mentors.

He figured out how entrepreneurs could use these same dark arts

ethically and I spent the last 20 years taking all of it and turning it into a system that bootstrapped ClickFunnels past a billion dollars in sales without any venture capital.

I actually made another video that I want you to watch that tells the entire story from Freud's discovery to Bernays weaponization to how I use the exact same techniques today to sell online.

And if what you just saw in this video fascinates you, this next video is going to blow your mind.

The link is in the description and the pinned comments, or if you go to secretsofpropaganda.com, you can go and watch that.

That's at secretsofpropaganda.com.

Go and watch it right now while it's still fresh.

And if you haven't already, subscribe to the Bootstrap Secrets channel because this is the propaganda playbook.

Every episode, I take a big story from the news, I decode the propaganda behind it,

And then I show you how you can use those exact same techniques to grow your business.

Same science, same playbook, different story.

And our next episode is coming soon.