Russell Brunson

That's a consent ladder.

That's what Brene's built for governments.

That's what I built on for the 10X stage.

And that's what you can build in your business starting this week.

Okay, so here's the question I wanna leave you with.

And I wanna genuinely hear what you guys think about this.

We just talked about how consent is manufactured.

how governments do it, how I do it, and how you can do it.

And Bernays believed that the masses needed to be managed this way because people are too irrational to make their own decisions on their own.

He literally called it engineering consent and said that it was the essence of democracy.

So here's my question.

If you now understand the consent ladder, if you can see the micro commitments being stacked, the emotional environment being built, the inevitable conclusion being engineered, just knowing the technique protects you from

Or is it so deeply wired into how human beings work that even when you can see every rung of the ladder, you still climb it?

Because right now, millions of Americans are on one side of the war or the other.

And most of them got there through this consent ladder that we just mapped out.

They climbed it step by step without even knowing it was there.

Now you can see it.

But next time, when the next crisis hits and the next ladder is built, will seeing it be enough?

Drop your answer down in the comments because I read every single one of them.

And seriously, this is what I think about a lot.