Russell Brunson

Get them to download a guide.

Get them to answer a question.

Get them to comment.

Get them to show up for the webinar.

Get them to raise their hands.

Then get them to make a small public commitment.

Reply this email and tell me that you're in.

Put your goals in the comments.

Tell somebody what you're about to do.

Once they told somebody they're emotionally committed, then build the belief.

Don't sell your product, sell the vehicle, sell the new opportunity.

Get them to believe that this approach, this method, this framework is the key to getting the result that they actually want.

Once they believe that the vehicle works, your product is just the obvious way to get on the road.

Then show the price early and let it marinate.

This one's huge, okay?

Don't surprise people with the price at the end.

Introduce it early and spend the rest of the time building so much value on top of it that by the time comes that you get to the close, the price feels like nothing compared to what they're getting in exchange.

And then, and only then, do you make the offer.

And when you do it right, it doesn't feel like selling.

It feels like opening a door that they've been walking towards the entire time.