Russell Brunson

Identical.

The consent ladder is the same.

Micro commitments, moral foundation, escalation, the emotional lock, the move.

The difference, and this is the difference that matters, is intent.

Bernays manufactured consent to sell a war that killed millions.

He manufactured consent to overthrow a democratically elected government so a fruit company could keep its land.

I manufacture consent to sell software and coaching that's helped thousands of entrepreneurs to build businesses and to change their lives.

Same science, same sequence, completely different intent.

And that distinction is everything.

Okay, so here's the principle, and it's the most important thing that I can give you today.

Never ask for the big yes until you've collected 100 small ones.

this is true in politics it's true in war and it's absolutely true in your business so if you're selling anything whether it's coaching software physical products services whatever here's how you build your own consent ladder okay most people and i see this every single day they build a sales page they throw up an ad and they send cold traffic straight to that offer that's the same as walking into a stranger and saying give me three thousand dollars

It doesn't work.

And then they wonder why their conversion rate is garbage.

Instead, think about this.

What if before anyone saw your offer, they had already said yes to you five, 10, or even 20 times?

And those yeses didn't have to be big.

In fact, they shouldn't be.

The first yes cost them absolutely nothing.

Get them to watch a video.