Russell Brunson

And then I asked them to do something that honestly, I still can't believe it worked as well as it did.

I said, repeat after me.

And 9,000 people repeated after me out loud.

I commit that as soon as I know that funnels are the key to 10X-ing my company, I will go all in.

9,000 people said that out loud together in public

before they'd seen a single piece of proof that funnels actually work.

Do you understand what just happened?

They made a verbal public commitment to act on a conclusion that they hadn't even reached yet.

That is manufactured consent.

That is engineering consent in real time.

Step five, the close.

And then after all of that,

I spent the next hour proving to them that funnels were the key.

Story after story, case study after case study, testimonials, demonstrations, the whole thing.

And when I finally showed the offer, which was actually $2,997, not 11,000, it wasn't even a decision anymore.

The consent had been built, the commitment had been made, and the belief had been engineered.

All I had to do was open the door and let the people walk through it.

$3 million in 90 minutes.

Now, I need you to hear this part.

The psychology behind what I did on that stage is identical to the psychology behind what happened with Iran.