Russell Brunson

They slip back into that thing where they get the reward without the work versus you build the anticipation, right?

The music starts building, it builds, it builds, right?

The tension happens and it releases into a course.

And so that's kinda the same thing here.

It's like people don't allow that energy to be used inside of them to go and actually accomplish their goals, right?

Instead, they're looking for the fastest release possible.

And so one of the things that I talk about when I am working, especially with younger entrepreneurs, is you have to be careful.

Don't chase things that give you the reward without the fulfillment of actually doing the work.

There's always a version.

Anything you're looking at in life, there's always two versions of it.

There's the version you have to work for and then there's the cheap version you can get

and you can get the pleasure without the fulfillment but if you learn how to like withhold that right don't go after the instant pleasure instead hold it back for actual fulfillment that's the energy that'll help you to grow and actually achieve the things you want to do and so again while this is an awkward topic for me to talk about and i'm not even looking forward to comments in this youtube video um because i'm sure it's gonna be weird for some of you guys it is a principle we talked about in thinking grow rich and over here i think the reason why is because if you want to be successful right we have to

we have to fight back our urges.

And this can be true in anything.

You wanna be healthy in life, right?

Like when I wanted to be healthy, I had to eat less calories.

Like I couldn't just indulge everything I wanted to, right?

I wanted the pleasure, I wanted the fulfillment of like looking good and being healthy and like feeling the energy and vitality I wanted, right?

And I couldn't do that by eating donuts every time I want.

Like I had to restrict those things, right?