Ryan Alford

You got a great story.

I'm excited to tell that.

And I love Water Lily.

I mean, what a great play off your name.

You had me at Water Lily.

Tell me about Lily.

It's a good time because boomers are one of the biggest generations and they're right here in this time period.

This is a relevant topic for a lot of people.

I want to lean into a little bit of that emotional impact.

It's fascinating.

And hearing you say it, I have guests on, I read the notes and I think about it.

But then when I actually talk to them, things start to crystallize a bit.

It's fascinating that sophisticated as we think we are and doing all these things, planning all these things, the reality is we're all aging and we're all sort of headed towards these situations every day.

And the fact that we haven't developed systems, plans, healthcare, more dedicated towards it seems like a gap in and of itself.

In some ways, it's fascinating to say this.

The data, I looked this up actually a few months ago to prove it because I was like, it's hard to believe because we eat, in a lot of ways, we're unhealthy eating and processed food and all that stuff.

But we are living longer than we ever have.

You want to live longer than we all do.

And at certain times, I'm sure we all do.

all go, man, life's hard, but you want to have longevity.