Ryan Alford

If you don't know anyone, you're going to talk to people because we all have auras and things that go on.

What social media does is it just turning that amp up on your guitar that you're playing.

It turns that noise up that it just amplifies who you are to attract more of those people.

And that brings the benefits of connection that you never know where it's going to lead.

More business opportunities, more friends, more just things.

I tell people I have a personal brand, but I don't want to be famous.

I have no desire to be superstar famous.

But the more known I am, the more freedom I have.

I say that instead of money, but they all run together.

For me, freedom's important, but I get freedom when I have more money.

The more known I am, the more business we do, the more money you make.

I try to attribute it to the benefit to not make it about playing bows and flaunting money.

I don't give a shit about that.

It's just about amplifying reputation to attract more opportunity.

But you play the long game.

the name change of personal branding.

You can't get rid of the word brand because I tell people sales overnight, brand over time.

And brand is built.

It's just brand is reputation.

Your reputation is built over time.