Ryan Alford

I'm hearing evolved estate planning.

Am I making the right leap, Lily?

Estate planning should start when you get sick or you should be thinking about this period that you're describing.

When an event happens or disease or whatever it might be, instead of being end of life estate planning, it should be last 10%.

Lily, maybe we'll close out more on specifics within Water Lily.

I'm kind of fascinated, like the business side of starting, growing and running this company.

Our audience is also, there's a lot of entrepreneurs, a lot of marketing executives, business people,

We're being informed by, oh, shit, we need to plan for this and we need to get on Water Lily or whoever, wherever it's available.

We'll get to all those deets.

What's it like building, starting, running a company like this?

People like that vulnerability and the realness of what it takes.

That's the truth.

I own multiple companies.

I worked for other people for 15 years.

And then the last 10 years, I've owned multiple businesses.

And it hasn't been in Silicon Valley, but they haven't been small projects.

And it's 89-hour week.

But you got to be passionate about it.

It's fascinating for me.

We live in a really interesting time with what's happening with AI and the speed of which in a lot of ways you could do things.