Ryan Alford

Ishveen's got all the accolades in the world. Let me just tell you, I'll let her mention a few of them when she describes herself. Very accomplished. And her journey stories are out there. So we won't go to that. We want to keep it real raw and interesting about the topic.

Ishveen's got all the accolades in the world. Let me just tell you, I'll let her mention a few of them when she describes herself. Very accomplished. And her journey stories are out there. So we won't go to that. We want to keep it real raw and interesting about the topic.

But Ishveen, do set the table and, you know, give everybody a little synopsis of open sponsorship and, you know, give a little bit of the brag reel. Come on.

But Ishveen, do set the table and, you know, give everybody a little synopsis of open sponsorship and, you know, give a little bit of the brag reel. Come on.

But Ishveen, do set the table and, you know, give everybody a little synopsis of open sponsorship and, you know, give a little bit of the brag reel. Come on.

What's considered the home base of open sponsorship? Of sponsorship. Of open sponsorship? Yeah.

What's considered the home base of open sponsorship? Of sponsorship. Of open sponsorship? Yeah.

What's considered the home base of open sponsorship? Of sponsorship. Of open sponsorship? Yeah.

Yeah, it's it's a fascinating industry. I came up in marketing and and sponsorship was part of what we did for Verizon and the NFL. Helped shepherd in that agreement. That was a billion-dollar sponsorship. It's not a big sponsorship deal. I worked on that one for about three years. And it is, though.

Yeah, it's it's a fascinating industry. I came up in marketing and and sponsorship was part of what we did for Verizon and the NFL. Helped shepherd in that agreement. That was a billion-dollar sponsorship. It's not a big sponsorship deal. I worked on that one for about three years. And it is, though.

Yeah, it's it's a fascinating industry. I came up in marketing and and sponsorship was part of what we did for Verizon and the NFL. Helped shepherd in that agreement. That was a billion-dollar sponsorship. It's not a big sponsorship deal. I worked on that one for about three years. And it is, though.

a very fascinating and sort of, I don't know that I love what you said about the one, you know, one in one, you know, the sum of the parts is greater than the whole. It's something like the amplification that happens when a great sponsor, a great brand and a great entertainer, athlete, influencer, whatever it is, comes together. It's like magic, isn't it?

a very fascinating and sort of, I don't know that I love what you said about the one, you know, one in one, you know, the sum of the parts is greater than the whole. It's something like the amplification that happens when a great sponsor, a great brand and a great entertainer, athlete, influencer, whatever it is, comes together. It's like magic, isn't it?

a very fascinating and sort of, I don't know that I love what you said about the one, you know, one in one, you know, the sum of the parts is greater than the whole. It's something like the amplification that happens when a great sponsor, a great brand and a great entertainer, athlete, influencer, whatever it is, comes together. It's like magic, isn't it?

Yes. And we're getting into really fast and nitty gritty, but I love it because you just nailed it. We've worked with a lot of brands. I've been on both sides of it. I own a digital agency and a podcast network. And then now, I mean, I hate even using my word of the name influencer, but got a good following, good show. And so I'm on all sides of it.

Yes. And we're getting into really fast and nitty gritty, but I love it because you just nailed it. We've worked with a lot of brands. I've been on both sides of it. I own a digital agency and a podcast network. And then now, I mean, I hate even using my word of the name influencer, but got a good following, good show. And so I'm on all sides of it.

Yes. And we're getting into really fast and nitty gritty, but I love it because you just nailed it. We've worked with a lot of brands. I've been on both sides of it. I own a digital agency and a podcast network. And then now, I mean, I hate even using my word of the name influencer, but got a good following, good show. And so I'm on all sides of it.

And it pains me when we've like worked with brands and they don't atomize it and use it the way you just said. Like, I'm like, I just gave you gold or one of my clients or one of, you know, we gave you gold and you treated it like silver. Like it's like, why didn't you use it all over the place? It's like, it doesn't need to just live within the influencer's channel. You got to amplify it.

And it pains me when we've like worked with brands and they don't atomize it and use it the way you just said. Like, I'm like, I just gave you gold or one of my clients or one of, you know, we gave you gold and you treated it like silver. Like it's like, why didn't you use it all over the place? It's like, it doesn't need to just live within the influencer's channel. You got to amplify it.

And it pains me when we've like worked with brands and they don't atomize it and use it the way you just said. Like, I'm like, I just gave you gold or one of my clients or one of, you know, we gave you gold and you treated it like silver. Like it's like, why didn't you use it all over the place? It's like, it doesn't need to just live within the influencer's channel. You got to amplify it.