Ryan Alford

That's such a miss, isn't it sometimes?

That's such a miss, isn't it sometimes?

That's such a miss, isn't it sometimes?

Yes. And what you realize is the total, I don't know, It's the total – filling the entire circle in, okay, is not just connecting brand to influencer. It's all the magic in between, making sure the content gets done, making sure the content gets used. You've got to lead them to the water and make them drink it.

Yes. And what you realize is the total, I don't know, It's the total – filling the entire circle in, okay, is not just connecting brand to influencer. It's all the magic in between, making sure the content gets done, making sure the content gets used. You've got to lead them to the water and make them drink it.

Yes. And what you realize is the total, I don't know, It's the total – filling the entire circle in, okay, is not just connecting brand to influencer. It's all the magic in between, making sure the content gets done, making sure the content gets used. You've got to lead them to the water and make them drink it.

It's true because ultimately – It's what makes it work. And the only way for it to keep happening and to have success is if it works. Right.

It's true because ultimately – It's what makes it work. And the only way for it to keep happening and to have success is if it works. Right.

It's true because ultimately – It's what makes it work. And the only way for it to keep happening and to have success is if it works. Right.

Yeah. I love that. And it's an interesting pivot. I mean, I've definitely seen with like the athletes, especially, you know, they can get all these deals. They want the deals. But, you know, creating content is like the hardest part, isn't it? How many emails have been sent with, we got to get content for this brand.

Yeah. I love that. And it's an interesting pivot. I mean, I've definitely seen with like the athletes, especially, you know, they can get all these deals. They want the deals. But, you know, creating content is like the hardest part, isn't it? How many emails have been sent with, we got to get content for this brand.

Yeah. I love that. And it's an interesting pivot. I mean, I've definitely seen with like the athletes, especially, you know, they can get all these deals. They want the deals. But, you know, creating content is like the hardest part, isn't it? How many emails have been sent with, we got to get content for this brand.

Yeah.

Yeah.

Yeah.

Yeah, that's I'm going to go down that path with you here. But since you brought up Clemson, I mean, you know, as a Clemson guy.

Yeah, that's I'm going to go down that path with you here. But since you brought up Clemson, I mean, you know, as a Clemson guy.

Yeah, that's I'm going to go down that path with you here. But since you brought up Clemson, I mean, you know, as a Clemson guy.

I graduated from Clemson. I'm a Clemson grad. Yes, Tigers. Kay Klubnick. Yeah. Is he on your platform?

I graduated from Clemson. I'm a Clemson grad. Yes, Tigers. Kay Klubnick. Yeah. Is he on your platform?