Ryan Alford

I graduated from Clemson. I'm a Clemson grad. Yes, Tigers. Kay Klubnick. Yeah. Is he on your platform?

Oh, I won't go there. I know. He should be. He's going to win the Heisman this year.

Oh, I won't go there. I know. He should be. He's going to win the Heisman this year.

Oh, I won't go there. I know. He should be. He's going to win the Heisman this year.

Yes, I have faith too. We'll get him on there if he's not. So – I always have this trepidation, so I want to see if you share it. I don't know about you, but awareness is not free. The age-old influencer deals for affiliate deals for percentage of sales is great.

Yes, I have faith too. We'll get him on there if he's not. So – I always have this trepidation, so I want to see if you share it. I don't know about you, but awareness is not free. The age-old influencer deals for affiliate deals for percentage of sales is great.

Yes, I have faith too. We'll get him on there if he's not. So – I always have this trepidation, so I want to see if you share it. I don't know about you, but awareness is not free. The age-old influencer deals for affiliate deals for percentage of sales is great.

But what I've never understood about that whole equation as a marketer and an influencer is why the hell would you give away free awareness? You know, like nobody gets to run get free awareness like Verizon and AT&T. You see those commercials over and over and over again, and they don't know if they're generating sales.

But what I've never understood about that whole equation as a marketer and an influencer is why the hell would you give away free awareness? You know, like nobody gets to run get free awareness like Verizon and AT&T. You see those commercials over and over and over again, and they don't know if they're generating sales.

But what I've never understood about that whole equation as a marketer and an influencer is why the hell would you give away free awareness? You know, like nobody gets to run get free awareness like Verizon and AT&T. You see those commercials over and over and over again, and they don't know if they're generating sales.

Television is not direct to consumer, not, you know, but because they know they have to feed the top of the funnel to get to the bottom. But for some reason, influencers and I'm sure you guys are working big athletes where maybe this isn't as big of a problem anymore. But why the hell should I give you free awareness? And if only if I drive you a sale, do I get paid? Who made that rule up?

Television is not direct to consumer, not, you know, but because they know they have to feed the top of the funnel to get to the bottom. But for some reason, influencers and I'm sure you guys are working big athletes where maybe this isn't as big of a problem anymore. But why the hell should I give you free awareness? And if only if I drive you a sale, do I get paid? Who made that rule up?

Television is not direct to consumer, not, you know, but because they know they have to feed the top of the funnel to get to the bottom. But for some reason, influencers and I'm sure you guys are working big athletes where maybe this isn't as big of a problem anymore. But why the hell should I give you free awareness? And if only if I drive you a sale, do I get paid? Who made that rule up?

It's not the rule for everything. I know the big guys get paid, but you know what I'm saying? It just seems like that's a false reality of what you have to spend as a marketing and as a brand.

It's not the rule for everything. I know the big guys get paid, but you know what I'm saying? It just seems like that's a false reality of what you have to spend as a marketing and as a brand.

It's not the rule for everything. I know the big guys get paid, but you know what I'm saying? It just seems like that's a false reality of what you have to spend as a marketing and as a brand.

Yeah.

Yeah.

Yeah.

And sports sponsorship is kind of... Yeah, exactly.