Ryan Alford

And sports sponsorship is kind of... Yeah, exactly.

And sports sponsorship is kind of... Yeah, exactly.

I know. I just, and I understand it. I just, it more drives the shit out of me that brands sort of expect it like more than they should, I think. And I get that the dollars have gotten to where they want it. Look, we need outcomes. But if your funnel's not good, it doesn't have anything to do with how good my read is.

I know. I just, and I understand it. I just, it more drives the shit out of me that brands sort of expect it like more than they should, I think. And I get that the dollars have gotten to where they want it. Look, we need outcomes. But if your funnel's not good, it doesn't have anything to do with how good my read is.

I know. I just, and I understand it. I just, it more drives the shit out of me that brands sort of expect it like more than they should, I think. And I get that the dollars have gotten to where they want it. Look, we need outcomes. But if your funnel's not good, it doesn't have anything to do with how good my read is.

And so if I do a read, how do we know that the vacuum cleaner I'm pushing doesn't get sold three weeks from now and I get no attribution for it?

And so if I do a read, how do we know that the vacuum cleaner I'm pushing doesn't get sold three weeks from now and I get no attribution for it?

And so if I do a read, how do we know that the vacuum cleaner I'm pushing doesn't get sold three weeks from now and I get no attribution for it?

Exactly. We'll hit it.

Exactly. We'll hit it.

Exactly. We'll hit it.

You know, we'll deliver it. But it can't just be bottom line sales because there's just too many complicated... I mean, I'm not saying never. It depends on the... Like you said earlier, you know, trying to get an Instagram reel to drive sales. Good luck. I mean, you got to have a really tight funnel or like... Because you... Friction is the enemy of influencer deals. And what do I mean by that?

You know, we'll deliver it. But it can't just be bottom line sales because there's just too many complicated... I mean, I'm not saying never. It depends on the... Like you said earlier, you know, trying to get an Instagram reel to drive sales. Good luck. I mean, you got to have a really tight funnel or like... Because you... Friction is the enemy of influencer deals. And what do I mean by that?

You know, we'll deliver it. But it can't just be bottom line sales because there's just too many complicated... I mean, I'm not saying never. It depends on the... Like you said earlier, you know, trying to get an Instagram reel to drive sales. Good luck. I mean, you got to have a really tight funnel or like... Because you... Friction is the enemy of influencer deals. And what do I mean by that?

From knowledge to click, from influence to sale has to be super clean.

From knowledge to click, from influence to sale has to be super clean.

From knowledge to click, from influence to sale has to be super clean.

I think there needs to be a college course or a re-education of the brand marketers out there. You know, the course put on by Ryan Offord and Ishving Jolly.

I think there needs to be a college course or a re-education of the brand marketers out there. You know, the course put on by Ryan Offord and Ishving Jolly.

I think there needs to be a college course or a re-education of the brand marketers out there. You know, the course put on by Ryan Offord and Ishving Jolly.