Ryan Alford

Oh, talking to Isveen Jolly. She's the co-founder and CEO of Open Sponsorships, making it accessible to everyone. I think it's interesting serving the brand, serving the athletes. You've got to serve both if you want to eat. They're both part of the equation. They're both the main course. They're both equally important. Is it ever feel like you had to, you know, who am I serving first?

Oh, talking to Isveen Jolly. She's the co-founder and CEO of Open Sponsorships, making it accessible to everyone. I think it's interesting serving the brand, serving the athletes. You've got to serve both if you want to eat. They're both part of the equation. They're both the main course. They're both equally important. Is it ever feel like you had to, you know, who am I serving first?

Oh, talking to Isveen Jolly. She's the co-founder and CEO of Open Sponsorships, making it accessible to everyone. I think it's interesting serving the brand, serving the athletes. You've got to serve both if you want to eat. They're both part of the equation. They're both the main course. They're both equally important. Is it ever feel like you had to, you know, who am I serving first?

Yeah.

Yeah.

Yeah.

Yeah.

Yeah.

Yeah.

Who do you like? Who's the marketing funnel for open? I mean, for you guys, like, are you out? You got to pitch both, right? You're going after the athletes and the, and the brands, right?

Who do you like? Who's the marketing funnel for open? I mean, for you guys, like, are you out? You got to pitch both, right? You're going after the athletes and the, and the brands, right?

Who do you like? Who's the marketing funnel for open? I mean, for you guys, like, are you out? You got to pitch both, right? You're going after the athletes and the, and the brands, right?

I have a book that's halfway written. And you know how they... You know the old term, LTV, Lifetime Value?

I have a book that's halfway written. And you know how they... You know the old term, LTV, Lifetime Value?

I have a book that's halfway written. And you know how they... You know the old term, LTV, Lifetime Value?

The name of the book is Lifetime Loss. In a world hyper-focused on growth, the customer you already have is the biggest secret to your success. You got to nurture it. You got CRM, baby. I mean, customer relationship management and nurturing what you already have is the name of the game. Because you take care of them, there's always more budget, especially if it's a good customer.

The name of the book is Lifetime Loss. In a world hyper-focused on growth, the customer you already have is the biggest secret to your success. You got to nurture it. You got CRM, baby. I mean, customer relationship management and nurturing what you already have is the name of the game. Because you take care of them, there's always more budget, especially if it's a good customer.

The name of the book is Lifetime Loss. In a world hyper-focused on growth, the customer you already have is the biggest secret to your success. You got to nurture it. You got CRM, baby. I mean, customer relationship management and nurturing what you already have is the name of the game. Because you take care of them, there's always more budget, especially if it's a good customer.

There's always referrals behind the door number two. And it's just... It's real damn hard to get a new customer and it's real damn hard to replace a great one.

There's always referrals behind the door number two. And it's just... It's real damn hard to get a new customer and it's real damn hard to replace a great one.