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Ryan Alford

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
12736 total appearances

Appearances Over Time

Podcast Appearances

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

When I determine what it is and let's say there is...

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

Obviously, a difference in the way that I would market a PSA Tenchars or a Pikachu Illustrator versus a 52 Tops Mantle versus a T206 Wagner or versus a Cooper Flag Super Factor, for example.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

They're all going to appeal to different people.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

I really need to look at the card, find out why it's worth that much.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

Who is collecting that?

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

Is it something that is leaning more towards, hey, I need to fill a spot in my collection because this is a holy piece, like a Wagner?

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

Or is this something, hey, I believe that Victor Webinyama is going to win five MVPs and this could turn a million dollars into a $5 million card.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

And then it's therefore my job to explain not only who Wemby is, but more importantly, this particular card.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

card.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

Why this card is unique.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

For example, we've got a card right now in the Gold 100.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

I'll use an example.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

Victor Webinyama, it is his Topps Chrome Super Fractor.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

It is his first ever NBA licensed autographed Super Fractor.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

And

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

And to me, that makes it his most important card.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

It's the first Topps Chrome card that was issued since the 2008-2009 season.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

It's autographed.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

It got a high grade of an 8.5.

Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

A lot of these supers, you're even seeing people get them authenticated.