Ryan Alford

I did a deal with the Rob Report.

I did a 10 page insert into the Rob report in 2013 with almost no revenue.

I want people to know about golden.

I did everything I could in the first two years of business to gather a large audience.

And I think that that user base that I established, whereas everybody else's was

stale.

Mine was brand new.

They were newly energized people.

A lot of it was becoming international because of all the media.

It was a lot of new money that wanted to spend money on collectibles.

That business approach of being willing to spend money, being willing to go out and lose money and say, I don't care how much I lose.

I want to build market share until I'm in a position to really compete.

That's what set Golden up for the future of where it is today.

When I started the business, I said to my wife, if I can build this up to a $10 million a year business, I can do this comfortably for the rest of my life, stress-free, and I'd be happy with a $10 million a year business.

I didn't know I'd be pushing half a billion.

That's how good businesses, good marketing, and good industry take hold.

When I look at the card and say, hey, who is this going to appeal to?

Is it sports or non-sports?

And then let's say it's sports.

Is it vintage or is it modern?