Ryan Alford
👤 Speaker
12736
total appearances
Appearances Over Time
Podcast Appearances
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
He came to the office.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
There was a
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
Big publicity and real dog and pony show about the auction and making it special.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
We got a lot of publicity.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
It didn't sell because I had a reserve.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
It didn't sell.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
That didn't matter because I got a lot of eyeballs.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
I got a lot of registrations.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
We did $800,000 in our first auction.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
Everything sold tremendously.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
There was a hurricane in the middle of it.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
I stopped the auction.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
That was Hurricane Sandy.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
And we said, okay, I donated $50,000 worth of merchandise that I had.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
We auctioned it off to the Red Cross and just generated a lot of publicity.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
I just tried a lot of things.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
I did a deal with DuPont Registry.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
You know why?
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
They sell really expensive cars.
Right About Now - Legendary Business Advice
How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles
People with money, I figured, go there.