Ryan Alford

Talk to me about BILF.

Mara is an attractive woman, and she's practicing what she preaches.

She looks fabulous.

She couldn't look cooler on her little couch with her fluffy pillows and everything, and she's got it styled up.

She is totally practicing what she preaches, but that's hilarious.

I figured I was like, that started with something else.

Also, I'd like to follow this.

So you're not selling necessarily day-to-day now.

What's the day job for Mara right now?

The new generation wanting to work from home.

Our team works hybrid.

I think it can be hybrid, especially if you have the right people.

I think it's mainly people driven.

I think you need some office time and there's just stuff even with ours that you've got to be physically together on some level.

But

In building this culture and doing the things that you're talking about, where's the middle ground or where are we going or how do we get the generation that's coming up now to understand the importance of that?

But then maybe how do we meet them where they are if things are a little different?

I don't know the balance of those two things.

I've owned my agency now for 10 years, over 100 young people from 20 to 30 years old.

And I don't know that there's like a single common denominator, but I will say it's not that they don't care as much.