Ryan Alford

I think it can be hybrid, especially if you have the right people.

I think it's mainly people driven.

I think you need some office time and there's just stuff even with ours that you've got to be physically together on some level.

But

In building this culture and doing the things that you're talking about, where's the middle ground or where are we going or how do we get the generation that's coming up now to understand the importance of that?

But then maybe how do we meet them where they are if things are a little different?

I don't know the balance of those two things.

I've owned my agency now for 10 years, over 100 young people from 20 to 30 years old.

And I don't know that there's like a single common denominator, but I will say it's not that they don't care as much.

But the prioritization of work and what truly hard work looks like is different.

And I'm not saying it's right or wrong because I've tried to be progressive in different strokes for different folks because, look, if you don't want that and you aren't willing to work for it and you can accept less money so you can hire more people, then I guess that's okay.

But that's been the different rewiring that I see.

Our generation wasn't all the way maybe you and I are wired, but it seems like it was more of a percentage of at least my peers.

There's a lot of conveniences, technology and convenience and even AI and all this stuff is great.

I love it.

In some ways, it's made me more money with more efficiency because I can apply my own drive and initiative with these tools today and I get a lot more powerful.

The generations now, they have more conveniences and more things.

And so they don't get the calluses that maybe we did because they don't have to.

And so you almost have to generate false hardships to sort of challenge them.

It could literally become just about anything in a week.