Ryan Alford

It's just there's a lot of synergy and a lot of efficiency that happens with digital media and digital knowledge spreading digitally on your phone. But people still like to spend time with printed materials, collect those things. People are reading. People are trying to put the phone down even. So it makes a lot of sense, especially with Microsoft's target being a little older.

So I love this for a couple of reasons. Number one, it's niche marketing at its best. But number two, it also signals a way for Microsoft to build brand. It's getting harder and harder to build brand in sort of this – performance marketing land that everything's for sale. What's the feature? What's the price? Well, Microsoft isn't just telling you about every feature of a computer.

So I love this for a couple of reasons. Number one, it's niche marketing at its best. But number two, it also signals a way for Microsoft to build brand. It's getting harder and harder to build brand in sort of this – performance marketing land that everything's for sale. What's the feature? What's the price? Well, Microsoft isn't just telling you about every feature of a computer.

So I love this for a couple of reasons. Number one, it's niche marketing at its best. But number two, it also signals a way for Microsoft to build brand. It's getting harder and harder to build brand in sort of this – performance marketing land that everything's for sale. What's the feature? What's the price? Well, Microsoft isn't just telling you about every feature of a computer.

They're doing it through the lens of a magazine that tells story, has journalistic content that people actually want to read. And so, again, they've done it in a really slick magazine form here to a target that has a lot of spending power. They're targeting a lot of CEOs, CXOs, people that buy a lot of computer software, different things. They're trying to reach them. And this is the way to do it.

They're doing it through the lens of a magazine that tells story, has journalistic content that people actually want to read. And so, again, they've done it in a really slick magazine form here to a target that has a lot of spending power. They're targeting a lot of CEOs, CXOs, people that buy a lot of computer software, different things. They're trying to reach them. And this is the way to do it.

They're doing it through the lens of a magazine that tells story, has journalistic content that people actually want to read. And so, again, they've done it in a really slick magazine form here to a target that has a lot of spending power. They're targeting a lot of CEOs, CXOs, people that buy a lot of computer software, different things. They're trying to reach them. And this is the way to do it.

It's hard to hit these targets sometimes because they're not scrolling on Facebook all day like some other people. And they're not always in these digital mediums. So you get them in a space of comfort. and somewhere where they're spending time with a product in a magazine, and you can tell brand narrative stories that, again, are building your brand.

It's hard to hit these targets sometimes because they're not scrolling on Facebook all day like some other people. And they're not always in these digital mediums. So you get them in a space of comfort. and somewhere where they're spending time with a product in a magazine, and you can tell brand narrative stories that, again, are building your brand.

It's hard to hit these targets sometimes because they're not scrolling on Facebook all day like some other people. And they're not always in these digital mediums. So you get them in a space of comfort. and somewhere where they're spending time with a product in a magazine, and you can tell brand narrative stories that, again, are building your brand.

story through a funnel of getting them through the purchase cycle. And you're not always ever hitting them over the head with a price point. I think physical media still has a place in 2025, but it needs to be done in the right way for the right audiences. And they've done, I think it's 1500 copies of this. So it's limited. This is a very small audience.

story through a funnel of getting them through the purchase cycle. And you're not always ever hitting them over the head with a price point. I think physical media still has a place in 2025, but it needs to be done in the right way for the right audiences. And they've done, I think it's 1500 copies of this. So it's limited. This is a very small audience.

story through a funnel of getting them through the purchase cycle. And you're not always ever hitting them over the head with a price point. I think physical media still has a place in 2025, but it needs to be done in the right way for the right audiences. And they've done, I think it's 1500 copies of this. So it's limited. This is a very small audience.

But again, you're going to see this on coffee tables in some of the wealthiest homes. This isn't something that just gets thrown away like a circular. This is way deeper than that with the storytelling and the way that they're bringing to life the technologies and the partners through the magazine. So I love this.

But again, you're going to see this on coffee tables in some of the wealthiest homes. This isn't something that just gets thrown away like a circular. This is way deeper than that with the storytelling and the way that they're bringing to life the technologies and the partners through the magazine. So I love this.

But again, you're going to see this on coffee tables in some of the wealthiest homes. This isn't something that just gets thrown away like a circular. This is way deeper than that with the storytelling and the way that they're bringing to life the technologies and the partners through the magazine. So I love this.

It plays into a little bit of that surprise and delight as well as the novelty of something that might even be collectible. Signal Magazine is actually doing the printing. So high quality piece. Smart move here by Microsoft. Next up, NBA is jumping into streaming with Amazon. Hey guys, we've been talking about this every week.

It plays into a little bit of that surprise and delight as well as the novelty of something that might even be collectible. Signal Magazine is actually doing the printing. So high quality piece. Smart move here by Microsoft. Next up, NBA is jumping into streaming with Amazon. Hey guys, we've been talking about this every week.

It plays into a little bit of that surprise and delight as well as the novelty of something that might even be collectible. Signal Magazine is actually doing the printing. So high quality piece. Smart move here by Microsoft. Next up, NBA is jumping into streaming with Amazon. Hey guys, we've been talking about this every week.

The cord cutters, we've been talking cord cutting for 10 plus years, but it's officially coming for cable. You've got apps, you've got these gigantic platforms, Google, Amazon, Apple, these huge, huge platforms where people are already... existing every day, shopping every day, watching content every day. You've got Prime Video. You've got Prime Shopping. You have the integration of that.