Ryan Alford

We all have a reputation.

We all have things that we're good at or that we're specialized in.

And social media affords this opportunity to amplify all of that reputation.

And with that comes benefits.

We all have cliques or things or people that are naturally drawn to us.

In life, we move around.

If you and I went to a party, we may be cut from the same cloth.

Who knows?

We're going to attract a certain group of people.

If you don't know anyone, you're going to talk to people because we all have auras and things that go on.

What social media does is it just turning that amp up on your guitar that you're playing.

It turns that noise up that it just amplifies who you are to attract more of those people.

And that brings the benefits of connection that you never know where it's going to lead.

More business opportunities, more friends, more just things.

I tell people I have a personal brand, but I don't want to be famous.

I have no desire to be superstar famous.

But the more known I am, the more freedom I have.

I say that instead of money, but they all run together.

For me, freedom's important, but I get freedom when I have more money.

The more known I am, the more business we do, the more money you make.