Ryan Alford

I try to attribute it to the benefit to not make it about playing bows and flaunting money.

I don't give a shit about that.

It's just about amplifying reputation to attract more opportunity.

But you play the long game.

the name change of personal branding.

You can't get rid of the word brand because I tell people sales overnight, brand over time.

And brand is built.

It's just brand is reputation.

Your reputation is built over time.

No one judges you from one day or one week and no one judges a brand for one day or one week.

This is a really bad week, but it's over time and it's built over time.

And the dividends of our relationship here doing this podcast and the content we both can create from it, I know pay bigger dividends than one deal or one other conversation that I could have.

And people have a hard time because we're so driven.

The irony of today is that we have these greater opportunities than ever to build brand when you're not a superstar or you're not running TV ads.

But then the mindset of I got to have it now.

I got to have it now.

I got to have it now.

There's a weird relationship with those things.

We have more opportunity than ever to build long-term brand, but we all got to have it now.

But you play the long game and you win.