Ryan Alford

So it makes a ton of sense that you then lead them to these other channels or aggregate them yourself. I know a smart businessman when I see him. But again, it starts with that because this is what happens. I pulled a gold downtown Josh Allen out of a $15 Donruss pack two months ago. And I knew it was good. I mean, we'd been back in it just long enough, 1 of 10.

It was in Asheville, North Carolina, shopping with friends, and they thought I was nuts buying trading cards. I did not have my kids with me. That's how deep it's gone, Brian. But anyway, I knew I had something, and I knew even Luddix wasn't going to be the source for a 1 of 10, and it was a new series. However... What the biggest thing is when you open those cartridges, what do I have?

It was in Asheville, North Carolina, shopping with friends, and they thought I was nuts buying trading cards. I did not have my kids with me. That's how deep it's gone, Brian. But anyway, I knew I had something, and I knew even Luddix wasn't going to be the source for a 1 of 10, and it was a new series. However... What the biggest thing is when you open those cartridges, what do I have?

It was in Asheville, North Carolina, shopping with friends, and they thought I was nuts buying trading cards. I did not have my kids with me. That's how deep it's gone, Brian. But anyway, I knew I had something, and I knew even Luddix wasn't going to be the source for a 1 of 10, and it was a new series. However... What the biggest thing is when you open those cartridges, what do I have?

What is, that's the question. Cause you know, you got something good. You know, my kids know, but they're like, they don't know how good. And Ludox is kind of the, the gateway to knowing what you have. Yeah.

What is, that's the question. Cause you know, you got something good. You know, my kids know, but they're like, they don't know how good. And Ludox is kind of the, the gateway to knowing what you have. Yeah.

What is, that's the question. Cause you know, you got something good. You know, my kids know, but they're like, they don't know how good. And Ludox is kind of the, the gateway to knowing what you have. Yeah.

Ecom and eBay certainly enabled this 10, 15. It's been around. With these tools like Ludex and digital and all this stuff, I mean, we've moved from just the corner store. Everybody can have a store. The whole revolution of this industry is playing out in digital form and social media and all of this. Trading cards is the perfect realization of all of this proliferation of technology.

Ecom and eBay certainly enabled this 10, 15. It's been around. With these tools like Ludex and digital and all this stuff, I mean, we've moved from just the corner store. Everybody can have a store. The whole revolution of this industry is playing out in digital form and social media and all of this. Trading cards is the perfect realization of all of this proliferation of technology.

Ecom and eBay certainly enabled this 10, 15. It's been around. With these tools like Ludex and digital and all this stuff, I mean, we've moved from just the corner store. Everybody can have a store. The whole revolution of this industry is playing out in digital form and social media and all of this. Trading cards is the perfect realization of all of this proliferation of technology.

It's what has come to me.

It's what has come to me.

It's what has come to me.

My collection hopes he turns into the greatest player of all time. No one has more Caleb Williams and is a private collector than probably the Alford family. Yeah.

My collection hopes he turns into the greatest player of all time. No one has more Caleb Williams and is a private collector than probably the Alford family. Yeah.

My collection hopes he turns into the greatest player of all time. No one has more Caleb Williams and is a private collector than probably the Alford family. Yeah.

base or whatever yeah yeah they silver or whatever it's like 10 10x that right now yeah yeah it's crazy it's funny how because it's the power of media and obviously playing well one of the greatest rookies i've seen play ever and then making the run in the playoffs it like it compounded like his run and then the card values went with it i'm with brian From LuddX.

base or whatever yeah yeah they silver or whatever it's like 10 10x that right now yeah yeah it's crazy it's funny how because it's the power of media and obviously playing well one of the greatest rookies i've seen play ever and then making the run in the playoffs it like it compounded like his run and then the card values went with it i'm with brian From LuddX.

base or whatever yeah yeah they silver or whatever it's like 10 10x that right now yeah yeah it's crazy it's funny how because it's the power of media and obviously playing well one of the greatest rookies i've seen play ever and then making the run in the playoffs it like it compounded like his run and then the card values went with it i'm with brian From LuddX.

For our audience that are going, okay, I've been talking about trading cards on the show for a few weeks now, building up to this. They know it's big. How big is this industry? And how much headroom is there?