Ryan Broderick

That's how I sort of see it.

And that's when you start to see a lot more of these hashtags spinning around.

And what's really interesting is I had sort of assumed that the Cottagecore stuff was before all of this, and it was not.

Oh.

Yeah.

Our managing editor, Kate Holderness, who used to work at Tumblr, did some digging around Tumblr, not using any sort of proprietary information, just to say she just knows the website really well.

And she discovered that the first Cottagecore post was on Tumblr in 2018, which would have been right around the same time all this is happening.

And it's from a user named Honey Goblin who writes, And then a bunch of hashtags.

And then the first comment is,

I got it.

You have it?

Human beings be like, I must create something or I will kill myself.

Cool, cool.

And then it gets kind of recognized as an official aesthetic.

There's an aesthetics wiki in June of 2018.

And then in August of 2018, you get the Cottagecore subreddit.

And so what's to be clear, like this is not at the current point in our story connected to all this stuff, but it is fascinating that it's happening around the same time.

Like it's, it's, it's strange to me that you have one part of the internet going like, we all want to be barefoot and pregnant trad wives.

And then you have this other part of the internet saying, we all want to go like eat moss out in the woods or whatever, do witchy stuff.

And then they collide basically, um,