Ryan Broderick

I have no idea who Nino Drama is.

Oh, Neon I'm familiar with.

He's a scumbag.

We should probably do an episode about him.

Oh, and this is a chart that Clavicular shared himself.

And I wanted to start there because I think this is probably the most accurate way to think about popularity on the internet right now.

And it's in line with my personal belief that the minute something on the internet has a name, it is effectively already over.

So the minute a meme has a name, the meme is probably dead.

The minute there's some sort of strategy or growth hack or meta that people are doing, I would like to talk about the end.

Well, I guess we can talk about the beginning first.

But I think the short-form video economy is about to collapse.

And I think it is happening as we speak.

I think this is all shifting because everyone has figured it out, which is that the key to virality is to pay attention.

So Adam and I, our intrepid researcher, we're trying to put a date.

We become obsessed with...

figuring out periods of time.

Like when was the first thing that would count as the thing we're talking about?

Andrew Tate is probably the first Clipper.

In 2022, he creates a moral panic in the UK because he has this fan club called Hustlers University.

And he's like making the fan club pay him for the privilege to share his clips on TikTok.