Ryan Broderick

Show me proof that you did it.

There is no proof they did it.

This is why I don't believe Cambridge Analytica caused Brexit.

I don't believe that any of these companies that claim they can manipulate what you see are doing it because if they were doing it...

The platforms themselves have problems doing it.

The platforms that own the algorithms can't get you to watch Tony Shalhoub's home improvement show on Facebook Watch.

So I doubt that two guys in lower Manhattan are going to figure out how to make geese sell out stadiums via TikTok clips that come from random accounts.

I think it's a fine take that like, oh, this is just how marketing works.

But I have friends in the ad world and sort of the marketing world.

And like, I get in fights with them all the time where I'm like, you're describing fraud.

And they're like, yes, we know.

They're like, the entire industry runs on fraud.

And so whenever moments like this happen, I would like to take some time to be like, you're all committing fraud.

Yeah.

There are all kinds of weird digital marketing campaigns running around the internet all the time.

And sometimes people discover that they exist and they're like, that's funny.

That's cool.

You tricked us.

And sometimes they're pissed about it.

And sometimes these digital marketing campaigns can work like the grimace shake on TikTok, which from what I understand was like pretty organic actually.