Ryan Broderick

Did you like it?

I don't know who.

Yeah.

Yeah, I would say that's right.

There's also, I think, by the time we get to like 2024, the post-pandemic era, we get people who want to become the main character, realize that there's like monetizable opportunities here.

A really good example we found was the TikToker Maddie Hart.

who uh had a epic tick tock story i'm going to share with you right here my dad abandoned my family when i was five years old that is um a wife and four kids he abandoned us and then pursued amateur break dancing this guy wouldn't pay my medical bills yes of course she goes viral right-wing media obviously becomes obsessed with her she's like still posting kind of about her dad but would i mean would you would you say it's correct to say that like

Users now can kind of gamify the right wing attention and go like, Oh, like if I pissed them off, like I can go, I can become famous.

one of the Paul's, I think it was Jake Paul who was like, I'm going to work with Hawk Tua and like grow her into a brand.

And like, they've become very interested in like trying to figure out if you can do that to people who randomly go viral, which is, we already did that.

Like the, the, and we'll, you know, we'll get to like the Alex from target era, but like, this has already been a thing.

And it's like, after 2020, it becomes a thing again, but now they're trying it in like different ways with, you know, the crypto coin and the podcast and the brand deals and all that.

I think it's become harder to explain that to people because so much of our media has moved online.

So like if you see someone's face on the internet all day, you just assume that they're making a lot of money from it.

Yes.

And it has, and it comes with it like an incredible amount of baggage.

Same year, 2024, Dr. Allie Lukes completes her PhD on the politics of smell.

You remember this?

Can you, can you sort of describe what happened here?

All PhDs are silly.