Ryan Broderick

Did you tell them?

the french restaurant yeah no like give them extra business no the pandemic had started and i think so this was in 2020 and i think i figured like no one was there because like because of lockdown so i was like yeah that's fine uh like sure the thing is people also understand the concept of prank phone calls yes

Right.

Yeah, I think the fact that these sort of tactics have bubbled their way all the way up to like the highest levels of government and this behavior means that like everyone kind of writes it off as being silly and wacky.

Like, I mean, and I don't want to like, you know, diminish this sort of thing when it happens to the average person, which is sort of what we're talking about today, the main character effect, which I want to get to this in just a second.

But like...

Yeah, the whole world has sort of gotten used to it to a degree.

But to start properly, can you define what you sort of think of it meaning when you say, like, someone has become today's main character?

That's right.

I have to credit Maple Cocaine, the Twitter user in 2019 who coined the phrase in a post that reads, each day on Twitter, there's one main character.

The goal is to never be it.

But I want to start in reverse chronological order today, actually.

And I want to talk about a woman who has been the main character of the Internet several times, but most recently in March, Chapel Roan.

Are you familiar with Miss Chapel Roan?

And so I am, of course, talking about the incident in Brazil where on March 21st, 2026, Brazilian soccer player Jorginho Frello makes an angry Instagram story about Chaperone saying that her security guard intimidated his stepdaughter at a concert in Sao Paulo.

And from Cosmo at the time, Frollo's post reads, during breakfast, the artists walked past their table.

My daughter, like any child, recognized her, got excited and just wanted to make sure it was really her.

And the worst part is she didn't even approach her.

She simply walked past the singer's table, looked to confirm it was her, smiled and went back to sit with her mom.

She didn't say anything, didn't ask for anything.